Hey everybody it’s Dr. Jay Greenstein, and I’m so excited to talk to you today because what we’re talking about today is really important and near and dear to my heart.
It’s improved patient engagement, improved adherence to treatment plans and ultimately improved outcomes.
So all of us are practicing chiropractors and what we really care about is getting our patient’s well. And they get well by adhering to their treatment plan. I’ve been doing this a really long time, over 25 years – I’m sure a lot of you out there have been doing it a long time as well – and we know the one killer of a practice is when patients don’t adhere to their care plans. They don’t show for their appointments or they discharge too soon.
We also know, at least from our data, is that the most common reason why patients self discharge and don’t follow through with their treatment plan is because they feel better. We know the number one reason why patients have a future problem is because of the past problem. And that’s because they stopped treatment when the pain goes away.
So in our practice we were like okay we need to solve this problem. So our research team and our tech team got together and we decided we were going to build a mobile app. We’re going to meet patients where they are, which is on their phones.
40% of the population only do searches on the internet using their phone.
So we’re going to meet people where they are, build a mobile app and engage our patients and ways that they’ve never been engaged with before. And here’s what we found. We found that if we could create a reward system, which we did, inside the mobile app, and patients who are rewarded for adhering to their care plan, which they are they would adhere better and get better outcomes.
And what we learned is that we had a 36% increase in adherence just by patients using the reward system inside the mobile app. So that’s really cool!
Better engagement, better adherence, better outcomes, and the stronger practice to boot.
So if you’re interested and want to know more, please feel free to click on the link and we will absolutely reach out to you, talk to you about how a mobile application that’s custom-built for your practice can help you and your patients be more successful.