Dr. Jay Greenstein

Dr. Jay S. Greenstein


Dr. Jay Greenstein is an innovator and thought leader in healthcare. His experience in building a multimillion dollar organization, as well as his formal training at University of Maryland and the Wharton School of Business, has led to his ability to solve the common and challenging pain points of everyday practice, and for the communities we serve.

Serving the Chiropractic profession for over 25 years, he has held many leadership roles for state, national and international organizations. As such he has built a broad and deep network allowing him to support other key leaders and advocate for the chiropractic profession.

Dr. Greenstein is the CEO and founder of a highly impactful, multi-division organization - A five-location, evidence-based, chiropractic-rehab practice, a human performance and wellness company, and a 501(c)(3) non-profit, clinical research institute.  Lastly, he is the CEO of Kaizenovation Advisors, a consulting and technology company, building long-lasting mobile tech solutions for clients and the population at large. Dr. Greenstein is a sought after international speaker and consultant. For more information, or to contact Dr. Greenstein, click HERE.



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Jena Etnoyer-Slaski

Director of Project Management and Innovation

Jena is the Director of Project Management and Innovation for Kaizenovation Advisers/Tech. Her ten years of clinical practice as an Athletic Trainer combined with her understanding of the research management process gives Jena the experience, expertise, and leadership skills required to manage strategic partners’ needs.  Additionally, Jena’s role with Kaizenovation Advisors is to oversee management of projects, provide customer service support, and ensure human centered design remains a focus in all aspects of the business. 



John McNulty

Principal Technology Engineer

John brings his engineering and unique technical experience to the team. He leads the development and implementation of all projects created and tailored for clients to kaizenovate (R) their practice. His background in engineering, business, and patient rehabilitation gives him unique insight to solve a practice’s specific pain points. John uses his technical experience to help practices improve their workflow, patient retention, and patient experience through mobile software and product solutions. He ensures that the client’s needs are met at all stages of development, from initial engagement to implementation and maintenance.


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