Creating Raving Fan Patients For Practice Acceleration

Creating Raving Fan Patients For Practice Acceleration

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Join us for this month’s Masterclass, as Lucas Braga takes you through the step-by-step process of building the perfect Instagram story to increase engagement.

Watch our previous masterclass on building the perfect carousel ad here.

In this Masterclass you will learn how to create raving fan patients for practice acceleration:

3:10 – Acceleration Fact #1 – You can’t improve what you don’t measure

4:07 – Acceleration Fact #2 – Patient satisfaction is fool’s gold. Go for loyalty (NPS)

11:20 – Acceleration Fact #3 – First who, then what

26:25 – Acceleration Fact #4 – Build your practice’s desired culture

37:24 – Acceleration Fact #5 – Build out a formal customer service program

49:39 – Recap

 

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Starting From Scratch – Three Key Points on How To Bring in $5000 of Personal Training Revenue

Starting From Scratch – Three Key Points on How To Bring in $5000 of Personal Training Revenue

I talked to 15 to 20 people each month that all seem to ask just a few common questions. In talking to chiropractors, physical therapists, and CrossFit owners, they all wonder where exactly they could start to really push a personal training program.

Everyone sees the benefit. A one on one approach is highly successful for each client or patient. PT is relatively easy to manage (whether you or a contracted trainer is doing the sessions). Selling personal training can boost cash revenue significantly.

Still, many of my conversations start with a baffled look and shrugged shoulders when we talk about how to start.So, here are three action points you can do to begin your PT program leading to 5k of revenue in month one.


1. Form your simple packages and get the word out that you are there to help. People already know and trust you. They need your help in their treatment or are already using your service in some fashion. One of the easiest ways to continue to help serve them is to offer them an opportunity for one on one additional help. Focus on a specific goal, skill, or problem. This does not take away from your existing service, it only adds to it.

Here’s an example.
Kat-a patient at a chiropractor’s office has been seeing the doctor for seven weeks for pain in her hip. She is seeing improvement with the manual therapy treatments and the exercises given to her both in the office and at home. (She is moderately on top of those). She wants to do more exercise, but is nervous about re-injuring herself. She receives emails, sees fliers in The clinic and learns from both the doctor and the staff that she can take advantage of a six week core strengthening concentration program. She learns that in addition to the exercises she has already learned, she will work with her trainer at a more appropriate intensity level with proper progressions focusing on her entire core cylinder. (Hamstrings, glutes, lats). This is not covered under insurance, but there are payment plans and for just six sessions she would see drastic improvement due to the one on one nature of the sessions.

Here are some package examples…

  • One session individual program plans
    • Package examples – 6 session goal specific programs
  • 12 week transformation program that combines with your existing service (1-2 sessions/week)

2. Talk it up. Speak to everyone. Ask them what they feel they need to work on. Remember, they trust you and already have chosen your help. Your emails, flyers, and most importantly-your conversations are simply an opportunity to offer more ways you can help. Simply letting them know about the new programs you’re offering to expand treatment options, or further develop their success to a given goal should only be appreciated since you are already there trusted provider. Turn those casual conversations into a booked brainstorming session. During that session, the main goal is to lead them down the path of the specific program that might give them the best help


3. Targeted email marketing. Here’s where you need to do to get to eventually build a base on which you can eventually rely. My family will often times go to Ruby Tuesday’s. And one of the main reasons why, it’s because we get three coupons each month. We might only see eight or $10, but that’s enough for us to decide to head over there Friday night after horseback riding lessons for my daughter. With personal training, everyone knows it’s fairly expensive. offer you got three special as a significant reduction. Offer 10 sessions at 40% off. Say they have six weeks to complete those sessions with the effort of getting as much result as possible strength and and that loss during that time. If they sign up by a certain date, throw in a free meal plan that best fits with these types of strength training sessions. It’s a fun and exciting time to introduce new personal training programs. Everyone wants a personal trainer – it often times is not in everyone’s budget. However, when you are simply looking to start to build a trusted network, taking 40% off the cost and all of a sudden opens you up to that many more people on your list.

How does the revenue add up?

Conservative guesses on possible sales:

  • 5 people on your 40% special offer.
    • If the normal training rate is 100$/session and you take 40% from that, you would still end up making $600 (assuming they purchase the 10 session package). That is  $3000k total revenue for 5 people.
  • 5 people on your program plan @ $100 per plan, which equals $ 500 total.
  • 3 people on 6 week goal-specific plans- $600 each, which equals $1800 total.

That is $5300 total revenue from those three sources!


If any of the above article speaks to you in someway, reach out to Brian to book a free brainstorming conversation. The idea here is to simply get two professionals together to talk about prioritizing what might be most important in developing a better personal training program.

DON’T MISS DR. JAY GREENSTEIN AT FCA SE REGIONAL 2019!

DON’T MISS DR. JAY GREENSTEIN AT FCA SE REGIONAL 2019!

Hey everybody this is Dr. Jay Greenstein coming to you from Cabo San Lucas Mexico!

I am super excited because we are closing in on FCA Southeast Regional in Miami, Florida!

The reason why I’m so excited about this conference is because we are rolling out a completely new track:

The Practice of the Future: Technology and Chiropractic

We’re going to be hearing from some of the best and most highly-acclaimed leading experts in chiropractic and technology on the planet!

We have multiple tracks that are clinical in nature, that are business in nature, documentation, ethics. We’re going to cover all of the important topics with Chiropractic and Technology for your practice in the future.

So don’t miss FCA Southeast Regional! It’s going to be an amazing event – amazing speakers and colleagues that will be present so make sure you get there. FCA Southeast Regional June 20-23. See you there!

IMPROVING EMPLOYEE ENGAGEMENT

IMPROVING EMPLOYEE ENGAGEMENT

CREATE REMARKABLE PATIENT EXPERIENCES THROUGH IMPROVED EMPLOYEE ENGAGEMENT

Dr. Jay Greenstein is back for Part 3 of the Improving Patient Loyalty series!

[PART 1: Drive More Business Through Patient Loyalty]
[PART 2: How To Improve Your Net Promoter Score]
PART 3: Improving Employee Engagement

So if you remember Part 1, we talked about using the Net Promoter Score to really identify patient loyalty. There is a difference between patient satisfaction – people who are satisfied but may not return – and patient loyalty – those loyal patients who are your raving fans. You find out what your patient loyalty score is by utilizing the Net Promoter Score. (If you don’t remember what that is, go back and watch that video.)

Now we also know from science that engaged employees, highly engaged employees drive up loyalty scores. So if you don’t know what your employee engagement score is, then make sure that you do the Q12. (If you don’t remember what that is remember go back and watch that video.)

So what do you do with all this information? You’ve got your baseline patient loyalty score, you’ve got your baseline employee engagement score, how do you actually increase employee engagement?

The more engagement there is, the more loyal patients you’re gonna have, and the better culture you’re gonna have in your workplace.

So these are my tools, these are my tricks that I use literally every single day.

  1. MEET

    First and foremost, I meet with my direct reports every single week we do what’s called one-on-ones. When we have those meetings, it’s about meaningful conversation so if something doesn’t seem right or something doesn’t feel right I literally go there.

    Sometimes it’s hard to have a conversation about somebody’s enjoyment in their job but if you don’t talk about it you can never solve the problems for them.

    So have regular weekly meetings, do your one-on-ones, have an agenda:

    It’s checking in with them – how are they doing? How are they doing on their goals and what are their needs or issues that you can help them solve? And make sure that you go there! If you’re sensing something isn’t right have that conversation with them.

  2. K.O.D.E

    The next piece is what I call KODE. This is the code of success. This is about working with your team to make sure that each team member knows their role, that they own the requirements of that role, and then true leaders actually drive results through other through others in order to develop the highest level of execution.

    K: Know your role.

    O: Own the activities of your role.

    D. Drive results through others.

    E. Execute.

  3. GROW

    The last piece of the employee engagement model, is Grow. It’s about investing in your team to help them grow.

    Ongoing training is a regular part of what we do here at Kaizo Health, it’s an important part of any strong organization, it also helps to ensure that people feel like you care about them.

    Years ago in Maryland there was this requirement where we now had to certify our chiropractic assistants and there was all this uproar like, “oh my god if I pay for their training they’re just going to take the training they’re gonna leave!”

    The research completely refutes that. What the research actually shows is that the more you invest in your team the more likely they are to stay with you, to be loyal.

So it’s all about investing in your team and creating a great culture.

Meet, K.O.D.E, Grow.

That’s Part 3 of Patient Loyalty! The next piece and last piece, Part 4, is talking about how we create remarkable patient experiences. Thanks so much for reading!

Stories That Stick: Mastering Instagram

Stories That Stick: Mastering Instagram

Make sure you don’t miss our next Masterclass!

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Join us for this month’s Masterclass, as Lucas Braga takes you through the step-by-step process of building the perfect Instagram story to increase engagement.

Watch our previous masterclass on building the perfect carousel ad here.

In this Masterclass you will learn how to build the best instagram story:

9:30 – 7 Reason Why Stories Rock

12:16 – Story Features 101

23:38 – Key Engagement Features

39:02 – 3 Ways to Drive Engagement

54:02 – Bonus Features

54:55 – Recap

 

Make sure you don’t miss our next Masterclass!

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Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at CustomerSupport@Kaizenovate.com
Creating the Perfect Carousel Ad

Creating the Perfect Carousel Ad

Make sure you don’t miss our next Masterclass!

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Join us for this month’s Masterclass, as Lucas Braga takes you through the step-by-step process of building the perfect carousel ad for your practice.

Watch our previous masterclass on creating Facebook Ads here.

As healthcare evolves into a Buyer’s market, the need to connect with your patients and community is greater than ever and tools like Facebook Ads provide a great opportunity for Chiropractors to get their message out.

However, they can also be an expensive initiative if your Ads are not optimized for maximal ROI (the topic of a previous Masterclass), and just knowing a few minor tricks can greatly reduce your cost and improve your chance to bring real patients into your practice.

In this Masterclass you will learn how to build a carousel ad step-by-step.

We have also provided you with a FREE download of the step by step process so you don’t miss a beat when creating your personalized Facebook ads!


Make sure you don’t miss our next Masterclass!

Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at CustomerSupport@Kaizenovate.com

Facebook Ads for Chiropractors Part 2

Facebook Ads for Chiropractors Part 2

Make sure you don’t miss our next Masterclass!

CLAIM MY SPOT

Join us for this month’s Masterclass, as Lucas Braga takes you through the process of building and tracking engaging Ads on Facebook.

Watch our previous masterclass on creating Facebook Ads here.

As healthcare evolves into a Buyer’s market, the need to connect with your patients and community is greater than ever and tools like Facebook Ads provide a great opportunity for Chiropractors to get their message out.

However, they can also be an expensive initiative if your Ads are not optimized for maximal ROI (the topic of a previous Masterclass), and just knowing a few minor tricks can greatly reduce your cost and improve your chance to bring real patients into your practice.

In this Masterclass you will learn how to:

  • Understand the Ads Dashboard

  • Identify your Ad’s KPI’s

  • Hack your KPI for maximum results

We have also provided you with a FREE download of the step by step process so you don’t miss a beat when creating your personalized Facebook ads!

 

Free Download

Make sure you don’t miss our next Masterclass!

CLAIM MY SPOT

Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at CustomerSupport@Kaizenovate.com

Facebook Ads for Chiropractors

Facebook Ads for Chiropractors

Join us for this month’s Masterclass, as Dr. Jay Greenstein and Lucas Braga take you through a step by step process for building engaging Ads on Facebook.

As healthcare evolves into a Buyer’s market, the need to connect with your patients and community is greater than ever and tools like Facebook Ads provide a great opportunity for Chiropractors to get their message out.

However, they can also be an expensive initiative if your Ads are not optimized for maximal ROI (the topic of our last Masterclass), and just knowing a few minor tricks can greatly reduce your cost and improve your chance to bring real patients into your practice.

In this Masterclass you will learn how to:

  • Find and connect with New Patients for under $10

  • Leverage your existing contacts into Custom Audiences

  • Take advantage of Artificial Intelligence to drive down your Ad cost

We have also provided you with a FREE download of the step by step process so you don’t miss a beat when creating your personalized Facebook ads!

Free Download

Make sure you don’t miss our next Masterclass!

CLAIM MY SPOT

Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at CustomerSupport@Kaizenovate.com

MAXIMIZING YOUR ROI

MAXIMIZING YOUR ROI

In this month’s Masterclass, join Dr. Jay Greenstein and Lucas Braga as they discuss how to maximize your ROI. Learn how to accurately determine your marketing return, the key differences between Return on Ad Spend vs ROI and how to turn your sinking ship into a growth machine.

What you’ll learn:

Metrics that Matter

  • Set Your Goals

  • Track Your Metrics

Organic Acquisition

  • Know your brand, audience and values

  • All you need to know about influencers

  • Take advantage of partnerships

  • The best ways to live stream

Calculating Marketing ROI

  • Know what you’re spending your money on

  • How to calculate return on your marketing expenses

  • How to track everything

Steps to Get Started

  • Identify needs

  • Find your influencers

  • Learn how to track

Make sure you don’t miss our next Masterclass!

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Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at CustomerSupport@Kaizenovate.com