Masterclass

Branding and Growth Masterclass

February 2020

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6:00 - The 5 Levels of Patient Acquisition

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8:35 - Digital Marketing + Chiropractic

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18:20 - Why Instagram is a Gold Mine

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23:00 - Finding Your Brand

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31:00 - The SECRET to Getting Followers

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36:00 - WHAT to Post and When to Post

Lead Through the Curve, Broaden Your Impact

March 2020

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2:35 - 5 Steps for Leadership

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10:50 - How To: Create Policies

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13:21 - Staying Connected

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18:10 - What's Available for Your Practice?

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21:16 - Make Your Brand Stand Out

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36:05 - Know Your Audience

Digital Readiness for Chiropractors

April 2020

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4:20 - Why It Matters

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10:39 - How to Innovate

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17:59 - Build Your Digital Presence

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30:09 - Brand + SEO

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35:28 - Reach Your Vision

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46:23 - 3 Action Steps to Grow Today

Growth Roadmap

May 2020

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5:25 - Master Content Creation

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19:00 - Gamify the Delivery

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28:12 - How to Nurture Your Leads

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38:45 - Gain Traction with Lead Management

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46:03 - Create Your "Remarkable Experience"

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51:04 - Putting it All Together

Maximizing Your ROI

June 2020

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7:35 - Metrics That Matter

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16:00 - The Greatest ROI

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17:57 - How To: Microinfluencers

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35:33 - Lead Generation

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40:57 - Kaizenovate Your Live Streams

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44:33 - Calculate Marketing ROI

Facebook Ads

July 2020

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4:06 - Be On Brand

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8:15 - Creating the Perfect Ad

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12:09 - Connect with Your Audience

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13:14 - 3 Ways to Target Your Ads

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17:50 - The Step By Step Process

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59:57 - Special Announcement

Facebook Ads Part 2

August 2020

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7:17 - Make the Most of Your Ads

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9:10 - Know Your Digital Ecosystem

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12:33 - Facebook Ads Dashboard

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16:00 - Leading Metric

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17:53 - Facebook Ads that Stand Out

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35:40 - The Secret to Successful Ads

Building the Perfect Carousel Ad

September 2020

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3:10 - Ad Challenge

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6:53 - Why Carousel Ads?

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8:34 - Showcase Your Practice

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9:37 - Customize Specificity

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11:12 - Give an Experience

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13:47 - Set Up Your Campaign Step By Step

Stories That Stick: Mastering Instagram

October 2020

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9:30 - 7 Reasons Why Stories Rock

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12:16 - Story Features 101

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23:38 - Key Engagement Features

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39:02 - 3 Ways to Drive Engagement

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54:02 - Bonus Features

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54:55 - Recap

Creating Raving Fan Patients For Practice Acceleration

 November 2020

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3:10 - Fact #1 - You Can't improve what you don't measure

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4:07 - Fact #2 – Patient satisfaction is fool’s gold. Go for loyalty (NPS)

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11:20 - Fact #3 – First who, then what

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26:25 - Fact #4 – Build your practice’s desired culture

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37:24 - Fact #5 – Build out a formal customer service program

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49:30 - Recap

Getting Ready for Success in 2021

December 2020

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1:54 - Agenda: 3 steps to success

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3:26 - 5 primary drivers of success

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5:52 - Mindset questions to ask yourself

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11:20 - 2021 Step #1: make a new beliefs system

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13:02 - 2020 Reflection questions

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26:45 - 2021 Step #2: set up your goals

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43:08 - 2021 Step #3: build your grittiness

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58:31 - Review of success steps

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59:49 - 2021 Masterclass schedule

Get Your Head In The Game: Mindset Mastery

 March 2021

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3:57 – Five mindset mastery constructs overview

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6:58 – Mindset Mastery Construct #1 – Stoicism

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13:04 – Mindset Mastery Construct #2 – Personal Development in Neuroscience

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29:44 – Mindset Mastery Construct #3 – The Science of Adaptability

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41:11 – Mindset Mastery Construct #4 – Habit Building

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47:37 – Mindset Mastery Construct #5 – Grit

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54:15 – Summary

Building Locker Room Leaders – Team Engagement & Culture

June 2021

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1:06 – Agenda

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2:27 – First Quarter: Clear locker room culture, mission, and core values

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12:54 – Second Quarter: The Draft (first who, then what)

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32:50 – Third Quarter: Training Camp (turning Rookies into players)

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34:50 – Fourth Quarter: Game Time (turning players into All-Stars)

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50:36 – Summary

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51:55 – Connect with Dr. Jay